Distributor tools
Everything you need to sell it.
Sell sheets, recipe cards, videos, images and graphics for presenting Craft Standard to your accounts, all in one place.
Sell sheets & brand overview
The one-pager and brand overview for account visits.
Recipe cards: the Draftology Playbook
Approved liquids, ABV builds and custom drinks for every mix.
Profit calculator
Enter spirit costs to show accounts the margin on every keg.
Brand video
The Craft Standard overview film for accounts and events.
Training video
How to input spirits, shake and attach: the full keg setup.
Product images
Keg and cocktail photography, JPG and PNG.
Logos & logo usage
Logo files and how to use them.
POS & tap-handle graphics
Point-of-sale material and tap handle artwork.
Access: the file folders are shared by the Craft Standard team. If a link asks for access, request it or contact us and we'll open it up.