Cocktail speed & consistency on tap
Craft Standard delivers a cocktail mix keg. You add your own spirits directly to the keg, connect it to existing beer draft lines, and pour a perfect cocktail right from the tap, ~245 drinks per 29L keg.
Built for the bar.
Six reasons it earns its handle.
Zero build-out
Nothing to install or retrofit. It slots into the draft system you already run.
Speed of service
Pour a cocktail as fast as a beer. Keep the line moving through the rush.
Consistency on tap
Every drink identical, by anyone, on any shift, in any location.
Scale overnight
One menu, one simple system, rolled across every location you run.
Your spirit, your margin
You choose what goes in and keep the pour-cost math firmly in your favor.
Your spirit brands' best friend
Give your distillery partners a placement that beats the backbar, and a reason to bring marketing support and better terms.
We ship the keg alcohol-free, with no liquor in transit. You add the spirit you already stock, connect it to the same Sankey D coupler running your beer, and pour. That's the entire system.
Three steps for consistent pours.
If your team can pour a beer, they can pour Craft Standard.
Spike it
Your keg arrives with natural juice mix, shelf-stable, with room to add spirits. Attach the patented Spiker™ (free with purchase).
Make it yours
Add the spirit you already stock and shake. It only becomes a cocktail once you add the alcohol, so the brand, the proof, and the pour cost are all yours.
Tap it
Connect to any standard U.S. Sankey D coupler, the same one running your beer. No installation expenses, no complicated maintenance or specialized technician.
Maximize profit per tap.
Every handle on your wall is real estate: it earns a fixed return over the life of a keg, and most of it is badly underpriced. The only question is which keg you put behind it. Same tap, same size, wildly different math.
9 bottles of your spirit go into every keg. Any brand, any price point.
4.0 oz of finished cocktail into an 8 oz cup, over ice: ~245 pours per keg at this size.
Keg and your spirit, everything in, before the first pour.
Based on a 30L Craft Standard keg: $155 keg, plus 9 bottles of the spirit you already buy, ~29L finished cocktail. Drinks per keg scale with your pour size.
Worked example: $155 keg + 9 bottles of your own spirit (~$81) = ~$236 all-in → $2,940 revenue at $12 a drink over ~245 pours of 4 oz. Cocktail pour cost usually runs 18 to 25%; this runs ~8%. Figures gross of a 3 to 5% real-world line loss.
From the major leagues to the busy bar.
Speed and consistency are important for all.
From major-league ballparks and entertainment venues to neighbourhood bars. It isn't just a big-venue play: if your bar gets slammed, a faster, identical pour matters just as much.
Our spirit brand partners.
The new best real estate in spirits is powered by Craft Standard, from the backbar to the tap tree. Put your bottle on the handle and your liquid in every glass.
What questions can we answer?
Do I need new lines or hardware?
No. It runs on the draft lines you already pour beer through: no new lines, no glycol, no build-out.
How is it cleaned?
Like a beer line. Same process, same schedule, no new SOP, nothing to retrain.
What is in the mix?
Made with natural juices: shelf-stable, pre-balanced and consistent before your spirit ever goes in.
How does it ship?
Non-alcoholic, with no liquor in transit. Your own licensed spirit is what makes it a cocktail.
Are there keg deposits?
No, all kegs are one-use and recyclable. Lightweight and easy to use.
What connector?
Our kegs use the same Sankey-D connector as most beers in the US. No fitting changes, clean the line and start pouring cocktails!
Ten U.S. patents. One category.
Nine on the Keg Spiker: five utility, four design. One more on our in-keg mixing system. More pending. Our claims reach past the hardware to the system itself: the spiker, the keg it mates to, and the method of putting a craft cocktail on draft.
Order sample bottles. Validate the taste. Then pour it on draft.
Tell us the drink that's slowing your bar down and we'll send 2 oz sample bottles of the mix, so you can taste it with your own spirit before you commit to a keg.
Have questions instead? Email info@craftstandard.com. Happy to talk it through first.