Cocktail speed & consistency on tap
Craft Standard delivers a cocktail mix keg. You add your own spirits directly to the keg, connect it to existing beer draft lines, and pour a perfect cocktail right from the tap, ~245 drinks per 29L keg.
Built for the bar.
Six reasons it earns its handle.
Check your draft setup
The standard connection can suit an existing draft installation. Confirm the line, gas, cooling and cleaning with your technician.
Speed of service
Move the prepared recipe to the tap, then measure the full order-to-handoff time in your venue.
Consistency on tap
Start each serving from the same prepared base. Measure the spirit addition and finished pour, then check taste and dispense behavior.
Trial before rollout
Sign off the recipe and installation at one site. Repeat those checks before adding another venue.
Your spirit, your margin
Keep your spirit brand and calculate the ingredient cost using your actual bottle size and invoice price.
Your spirit brands' best friend
Keep your chosen spirit brand in the finished recipe. Discuss any promotional support or commercial terms directly with your supplier.
We ship the keg alcohol-free, with no liquor in transit. You add the spirit you already stock, connect it to the same Sankey D coupler running your beer, and pour. That's the entire system.
Three steps for consistent pours.
If your team can pour a beer, they can pour Craft Standard.
Spike it
Your keg arrives with natural juice mix, shelf-stable, with room to add spirits. Attach the patented Spiker™. Check the accessory on your order.
Make it yours
Add the spirit you already stock and shake. It only becomes a cocktail once you add the alcohol, so the brand, the proof, and the pour cost are all yours.
Tap it
Use the standard U.S. Sankey D connection after your technician checks line suitability, gas, cooling and cleaning for the selected recipe.
Know your cost per finished pour.
A standard build is about 29 L finished: 20 L of mixer plus 9 L of your spirit. Choose the bottle size, invoice price, menu price and finished pour before comparing the cost.
9 L added: 9 bottles of 1000 mL. Use your own invoice price.
4.0 oz of finished cocktail into an 8 oz cup, over ice: ~245 pours per keg at this size.
Ingredient cost only, before freight, loss, labor, garnish and overhead.
Based on a 30L Craft Standard keg: $155 keg, plus 9.00 × 1000 mL bottles of the spirit you already buy, ~29L finished cocktail. Drinks per keg scale with your finished pour size. Contribution is not net profit. Use the full pour-cost tool to include freight and an assumed loss.
Illustrative ingredient example: $155 mixer + 9 L spirit at an assumed $9 per 1 L bottle = $236. About 245 gross pours at 4 US fl oz finished and $12 per drink means $2,940 gross revenue. This excludes line loss, freight, labor, garnish, tax and overhead. Actual ingredient cost changes with bottle size and invoice price; this is not net profit.
From the major leagues to the busy bar.
Speed and consistency are important for all.
From major-league ballparks and entertainment venues to neighbourhood bars. It isn't just a big-venue play: if your bar gets slammed, a faster, identical pour matters just as much.
Our spirit brand partners.
The new best real estate in spirits is powered by Craft Standard, from the backbar to the tap tree. Put your bottle on the handle and your liquid in every glass.
What questions can we answer?
Do I need new lines or hardware?
The keg uses a US Sankey D connection. Confirm the complete installation with your technician before deciding whether changes are needed.
How is it cleaned?
Confirm the cleaner, rinse procedure and schedule for your product and equipment. Record cleaning and changeover checks.
What is in the mix?
Made with natural juices: shelf-stable, pre-balanced and consistent before your spirit ever goes in.
How does it ship?
Non-alcoholic, with no liquor in transit. Your own licensed spirit is what makes it a cocktail.
Are there keg deposits?
No, all kegs are one-use and recyclable. Lightweight and easy to use.
What connector?
The standard connection is US Sankey D. Check the line, faucet, gas, cooling and cleaning arrangements before commissioning.
Ten U.S. patents. One category.
Nine on the Keg Spiker: five utility, four design. One more on our in-keg mixing system. More pending. Our claims reach past the hardware to the system itself: the spiker, the keg it mates to, and the method of putting a craft cocktail on draft.
Order sample bottles. Validate the taste. Then pour it on draft.
Tell us the drink that's slowing your bar down and we'll send 2 oz sample bottles of the mix, so you can taste it with your own spirit before you commit to a keg.
Have questions instead? Email info@craftstandard.com. Happy to talk it through first.