FAQ

Questions, answered.

Everything operators ask about running cocktails on tap: the keg, the spirit, the line, the math. Not covered here? Ask us directly.

The keg

How big is the keg?

The core keg is a 1/4 barrel: a 30L vessel filled with 20L of cocktail mix, leaving 9L of space for your spirits or additional mixer. It measures 22.52 inches tall by 11.81 inches in diameter. Margarita and Lemonade also come in a 1/6 barrel (19L).

How many drinks does one keg pour?

About 245 drinks per 1/4 barrel at the standard 4 oz serve into an 8 oz cup. The 1/6 barrel pours about 160. Expect 3 to 5 percent fewer in real service through normal line loss.

Is there alcohol in the keg when it arrives?

No. Every keg ships as a non-alcoholic, shelf-stable cocktail mix. It only becomes a cocktail when you add your own spirit, so the brand, the proof and the pour cost stay yours.

Does the mix settle or separate?

No. The mix does not separate in the line, and it will not stain or clog your draft lines.

Which cocktails are available?

Five core kegs: Margarita, Mule, Mojito, Paloma and Lemonade (Classic or Pink). See the range

Adding your spirit

How much spirit do I add?

6 to 9L of spirit depending on your preferred ABV. Each 1/4 barrel arrives with 20L of mix and needs 9L of additional liquid, so if you pour 6L of spirit, add 3L of additional mixer or water to fill the balance.

How does the spirit get into a sealed keg?

With the patented Spiker, which comes free with your keg purchase. Attach it, pour your spirit through, shake, and the Spiker charges and seals the keg in seconds. No special skills, no cocktail station. See how it works

Which spirit should I use?

Any! The great thing about our kegs is the flexibility it provides. A Mule can be vodka, tequila, whisky or gin. You pick the spirits, brand and price point.

Can I customise the cocktails?

Yes, within the base. A Margarita keg can go spicy, hibiscus or house-signature with a simple-syrup or garnish swap. You are customising the keg, not changing the drink: a Margarita will not become an Old Fashioned. Our mixologists can spec builds for your menu. Browse 1,200+ recipes

On the line

Is the draft system the same as beer?

Yes. Craft Standard kegs run on universal Sankey D couplers, the same coupler pouring your beer, on both direct-draw and long-draw systems. If your team can pour a beer, they can pour a Craft Standard cocktail.

What gas do I need?

The standard CO2 and nitrogen blended system bars already use is recommended. It also works on CO2 or nitrogen alone. 10 to 15 PSI is optimal; do not exceed 44 PSI.

What equipment can I use?

A jockey box with a cold plate, a kegerator, a walk-in cooler on short or long draw, or a clamp-on draft tower. If you do not have draft equipment, we sell clamp-on towers and can point you at the right setup for your room.

Do I need to clean the draft line?

Clean the line before first use, then keep your normal draft-line cleaning rotation. The mixes will not stain or clog lines.

Is there a setup video?

Yes, a short keg-setup walkthrough covering the Spiker, the spirit pour and tapping. Watch the setup video

Buying, shipping and distribution

Where can I buy Craft Standard?

Through our national distributor network: 114 distributor partners across 42 states. If your market is outside the network, we ship kegs direct to any US address. Check coverage in your state

Can I taste it first?

Yes. Two-ounce sample packs of the core range are available so you and your team can try the drinks before committing to a keg. Order samples

What does a keg cost?

1/4 barrels are $155 and 1/6 barrels are $115. Your all-in pour cost depends on your spirit; most programs land in the 15 to 20 percent range. Run your own numbers

Running the program

Why draft instead of batching my own cocktails?

A batch still has to be built, stored, dated and quality-checked, and it drifts between whoever mixed it. A keg arrives pre-balanced, pours identically from the first drink to the two-hundredth, and serves in seconds at the speed of beer. The full comparison

How does it help my margins?

One 30L keg pours about 245 identical drinks. At a typical $12 menu price with your own spirit, that is roughly 15 percent pour cost and about $2,400 gross profit per keg, with no shaker time on the line. Pour-cost calculator

Who uses Craft Standard?

Stadiums, arenas, amusement parks, hotels, casinos, fast-casual chains and busy independent bars: anywhere guests want a proper cocktail and the bar needs a faster pour. See how operators run it

Still curious? Taste it first.

Order a 2 oz sample pack, or tell us the drink your bar cannot make fast enough.

Questions