Questions, answered.
Everything operators ask about running cocktails on tap: the keg, the spirit, the line, the math. Not covered here? Ask us directly.
Company and evidence
What is Craft Standard?
Craft Standard Enterprises, Inc. supplies non-alcoholic cocktail mixer kegs for licensed venue operators. The venue adds its own spirit. The official website, shop, company profile and published demonstrations describe the system. Official company profile →
Where can I see independent background on the company?
BevNET covered the mixer-keg model in 2022. That article is dated company background, not a current product specification, customer review or proof of service-time savings. Read the dated industry coverage →
Can I ask for operator references or trial results?
Ask the team for a permissioned operator reference and results relevant to your venue. The independent bar directory is not a list of customers or customer reviews. A filmed tap pour is a demonstration; use actual sales, timing, cleaning and waste records to assess a trial. Use the trial measurement sheet →
The keg
How big is the keg?
The standard vessel is 30 L and arrives with 20 L of non-alcoholic mixer. The approved standard addition is 9 L, making about 29 L finished. Margarita and Pink Lemonade also have a smaller format: 13 L mixer plus 6 L added, about 19 L finished.
How many drinks does one keg pour?
About 245 gross 4 US fl oz finished pours from the standard 29 L build, or about 160 from the smaller 19 L build. These counts precede line and service loss. A larger finished pour reduces yield. A 3 to 5% loss allowance is a planning assumption; measure actual loss.
Is there alcohol in the keg when it arrives?
No. Every keg ships as a non-alcoholic, shelf-stable cocktail mix. It only becomes a cocktail when you add your own spirit, so the brand, the proof and the pour cost stay yours.
Does the mix settle or separate?
Follow the preparation instructions for the exact SKU, check the finished drink and dispense behavior, and confirm handling with Craft Standard. Keep the equipment cleaning record current; a supplied base does not remove those checks.
Which cocktails are available?
Five core kegs: Margarita, Mule, Mojito, Paloma and Lemonade (Classic or Pink). See the range →
Adding your spirit
How much spirit do I add?
The approved standard build adds 9 L to 20 L of mixer. The smaller Margarita and Pink Lemonade build adds 6 L to 13 L of mixer. Nine liters is twelve 750 mL bottles or nine 1 L bottles. Confirm any lower-ABV or alternate build in writing before filling.
How does the spirit get into a sealed keg?
Use the patented Spiker with the written preparation instructions. Check whether your order includes it or requires the separately listed accessory. The current shop lists a reusable, dishwasher-safe Spiker at $15, available with a keg purchase. See how it works →
Which spirit should I use?
Choose the spirit brand for your signed-off recipe. Margarita and Paloma use tequila in their standard builds, Mule uses vodka and Mojito uses rum. Ask the team to confirm substitutions, proof and volume before preparing the keg.
Can I customise the cocktails?
Yes, within the base. A Margarita keg can go spicy, hibiscus or house-signature with a simple-syrup or garnish swap. You are customising the keg, not changing the drink: a Margarita will not become an Old Fashioned. Our mixologists can spec builds for your menu. Browse 1,200+ recipes →
On the line
Is the draft system the same as beer?
The standard keg connection is US Sankey D. Your technician should check the whole installation, including line and faucet materials, gas, cooling, cleaning and the selected recipe. A matching coupler alone does not confirm that every setup is suitable.
What gas do I need?
Get gas and pressure settings for your actual product, recipe and draft installation from Craft Standard and your equipment technician. Follow the keg and equipment ratings. Do not use a single pressure setting as a universal instruction.
What equipment can I use?
Send the team details of your coupler, line, faucet, chilled storage and gas supply. Your technician can confirm the suitable configuration and whether changes are needed. Check the current shop or quote for equipment availability.
Do I need to clean the draft line?
Yes. Confirm the approved cleaner, concentration, rinse procedure and schedule for the actual product and equipment. Clean and inspect before changeover, check for retained flavor, and record who is responsible for the next cleaning.
Is there a setup video?
The official spiking demonstration shows the spirit addition through the filling accessory. The How it works page also has a real service comparison with visual-description captions. Follow the written SKU and installation instructions when preparing your own keg. Watch the setup video →
Buying, shipping and distribution
Where can I buy Craft Standard?
Use the official shop or ask the team about the ordering route for your venue ZIP code. Confirm current regional availability, freight, delivery timing and any distributor terms on your actual quote. Check coverage in your state →
Can I taste it first?
Yes. The current shop offers an eight-bottle 2 oz sample pack: two each of Margarita, Pink Lemonade, Mojito and Mule. Check current price and availability before ordering. Order samples →
What does a keg cost?
The official shop currently lists the standard core mixer kegs at $155 and the smaller Margarita and Pink Lemonade formats at $115. Your actual delivered cost also depends on freight, tax, accessories and regional terms. Add your own spirit cost using both bottle price and size. Run your own numbers →
Running the program
Why draft instead of batching my own cocktails?
A mixer keg can reduce repeated base preparation and move the prepared recipe to the tap. You still add measured spirits, store the prepared product, clean the line and complete the drink service. Compare a one-venue trial with your actual batching process; rotating or low-volume drinks may remain a better fit for batching. The full comparison →
How does it help my margins?
Use your own invoices and finished pour size. For example, a $155 mixer plus 9 L of spirit bought as twelve $25 bottles of 750 mL costs $455 before freight. At a 4 oz finished pour and an assumed 5% loss, 232 saleable drinks cost about $1.96 each in ingredients. Contribution excludes labor, garnish, tax and overhead and is not net profit. Pour-cost calculator →
Who uses Craft Standard?
Stadiums, arenas, amusement parks, hotels, casinos, fast-casual chains and busy independent bars: anywhere guests want a proper cocktail and the bar needs a faster pour. See how operators run it →
Still curious? Taste it first.
Order a 2 oz sample pack, or tell us the drink your bar cannot make fast enough.
