The same cocktail, in every outlet, every night.
Give the lobby bar, restaurant and banquets one spec they can all pour identically, then roll it across every property.
The problem
A signature cocktail that tastes different on the restaurant floor than it does at the lobby bar undermines the brand standard, and it happens everywhere, because spec adherence depends on whoever is behind each bar on each shift. Multiply that across outlets, banquet teams and properties, and a beverage director is auditing a moving target. Banquets makes it worse: 200 covers who all need the welcome drink inside twenty minutes.
How Craft Standard fixes it
One sealed spec, poured identically everywhere you operate. The keg holds the recipe, so the drink meets standard by construction rather than by training. Banquets serves a full reception at the speed of a beer line; the lobby bar pours the same drink one at a time; and the same menu rolls to a new property by shipping kegs, not by retraining a bar team.
Why it works for hotels & hospitality.
One spec, every outlet
Lobby, restaurant, banquets and in-room service all pour the identical drink, because the recipe travels in the keg, not in the training manual.
Event speed
Serve a 200-cover reception without the bar becoming the bottleneck. A finished cocktail pours in seconds per serve.
Consistency you can audit
The spec is fixed in the keg. The drink meets standard every time, by anyone, on any shift, at any property.
Roll it group-wide
One menu, one simple system, deployed across every property overnight. New openings pour the house cocktail correctly on day one.
Hotels & hospitality: questions.
Can we run it across multiple properties?
Yes. One menu and one setup roll across every location with identical results, because the recipe is sealed in the keg rather than carried by staff.
Is it right for banquets and events?
It is built for them: high-volume, identical serves, fast turnaround, and no dedicated cocktail station to staff.
Does it fit a brand-standard program?
Better than a hand-built serve can. The spec cannot drift, so audit becomes confirmation rather than correction.
What does the outlet need to pour it?
An existing beer line with a standard Sankey D coupler. No new lines, glycol or hardware.
How does the alcohol work across outlets?
Each outlet adds its own spirit to the keg under its own license. The mix ships non-alcoholic and shelf-stable, which also simplifies transport and storage between properties.
Can we keep our own signature recipe?
The range covers the core builds (margarita, paloma, mule, mojito, lemonades, espresso martini). Your signature lives in the spirit choice, the glassware and the garnish, which stay entirely yours.
Put your bottleneck drink on tap.
Tell us the drink slowing your hotels & hospitality operation down. We'll map the right keg and setup.